Industry
Digital Publishing
Client
Tencent
Role
UI/UX Design
WeRead 2021 Yearly Reading Report
A Meaningful and Engaging Yearly Report
Have you checked your WeRead or NetEase Music yearly reports for 2024? Yearly reports have become a common feature in many content-heavy apps, helping users reflect on their activities. It is always a challenge to deliver a distinctive visual and emotional experience. WeRead aims to differentiate itself by by combining precise data with thoughtful visual storytelling. I led the whole design for 2021 yearly reading report of WeRead, trying to create a more engaging and meaningful yearly report for users.
A Meaningful and Engaging Yearly Report
Have you checked your WeRead or NetEase Music yearly reports for 2024? Yearly reports have become a common feature in many content-heavy apps, helping users reflect on their activities. It is always a challenge to deliver a distinctive visual and emotional experience. WeRead aims to differentiate itself by by combining precise data with thoughtful visual storytelling. I led the whole design for 2021 yearly reading report of WeRead, trying to create a more engaging and meaningful yearly report for users.
A Meaningful and Engaging Yearly Report
Have you checked your WeRead or NetEase Music yearly reports for 2024? Yearly reports have become a common feature in many content-heavy apps, helping users reflect on their activities. It is always a challenge to deliver a distinctive visual and emotional experience. WeRead aims to differentiate itself by by combining precise data with thoughtful visual storytelling. I led the whole design for 2021 yearly reading report of WeRead, trying to create a more engaging and meaningful yearly report for users.
UI Design
Visual style
- Enhance visual styles based on last year for consistency and efficiency - Introduce brighter colors for a livelier and fresher look
UI Design
Visual style
- Enhance visual styles based on last year for consistency and efficiency - Introduce brighter colors for a livelier and fresher look
UI Design
Visual style
- Enhance visual styles based on last year for consistency and efficiency - Introduce brighter colors for a livelier and fresher look
UI Design
Tell a Story of Time
- Adopt the concept of “Yearly Book”, use seasons and festivals to evoke 2021 reading memories - Integrate a dynamic timeline with swiping animations and changing background colors
UI Design
Tell a Story of Time
- Adopt the concept of “Yearly Book”, use seasons and festivals to evoke 2021 reading memories - Integrate a dynamic timeline with swiping animations and changing background colors
UI Design
Tell a Story of Time
- Adopt the concept of “Yearly Book”, use seasons and festivals to evoke 2021 reading memories - Integrate a dynamic timeline with swiping animations and changing background colors
UI Design
Intuitive Content Design
- Personalized keywords and bookwalls tailored to each user’s persona - Included over 60 handwritten letters from our team to convey warmth and connection - Created a comprehensive yearly book ranking report based on WeRead’s data from 2021
UI Design
Intuitive Content Design
- Personalized keywords and bookwalls tailored to each user’s persona - Included over 60 handwritten letters from our team to convey warmth and connection - Created a comprehensive yearly book ranking report based on WeRead’s data from 2021
UI Design
Intuitive Content Design
- Personalized keywords and bookwalls tailored to each user’s persona - Included over 60 handwritten letters from our team to convey warmth and connection - Created a comprehensive yearly book ranking report based on WeRead’s data from 2021
Conclusion
Boosting Engagement Through Emotional Storytelling and Thoughtful Design
The campaign proved a success. Within 48 hours, overall DAU and sharing rates increased by 5% compared to the previous year. Users appreciated the emotional touch of handwritten letters and the timeline storytelling. This project highlighted for me the critical role of storytelling in effective design.
Conclusion
Boosting Engagement Through Emotional Storytelling and Thoughtful Design
The campaign proved a success. Within 48 hours, overall DAU and sharing rates increased by 5% compared to the previous year. Users appreciated the emotional touch of handwritten letters and the timeline storytelling. This project highlighted for me the critical role of storytelling in effective design.